Microbiota-boosting superfruit

At DIRT, we are proud to use the power of dragon fruit in our hair care and styling products: a microbiota-boosting powerhouse that supports healthy hair and scalp. 

Dragon fruit: a green-conscious cosmetic solution!

This superfruit is a microbiota-boosting powerhouse that supports healthy hair and scalp. With its prebiotic activity, dragon fruit helps to support the growth of beneficial bacteria on the scalp, allowing them to better compete with detrimental strains.  

Dragon fruit also offers protective scalp care, shielding the scalp from environmental stressors and promoting healthy hair growth. 

We are committed to using only the best quality, sustainably sourced ingredients in our products. Our dragon fruit ingredient is no exception - it is carefully chosen and rigorously tested to ensure that it meets our strict standards for performance and sustainability. It has been sustainably made using a natural and environmentally friendly mechanical extraction process to preserve its unique botanical composition. The extraction is directly obtained by squeezing the fruit using a water-free process. The dragon fruit used in DIRT products is hand pollinated and hand harvested. 

We believe that our customers deserve the very best, and we are proud to use this exceptional ingredient in our products to help them achieve their hair goals while maintaining healthy, beautiful hair from root to tip.